Where curiosity becomes creation, and every moment holds intention.

At Spanish Heritage DMC, we design and deliver exceptional events, incentives, and travel experiences throughout Spain — combining creativity, precision, and local expertise. Guided by quality and authenticity, we aim to be the benchmark for excellence in our field, building long-lasting partnerships founded on trust, professionalism, and a shared passion for creating meaningful experiences.

MORE THAN A BRAND

The Spanish Heritage Way

Spanish Heritage is a destination management company dedicated to creating experiences that connect brands and people through creativity and precision. We design incentive programs, corporate events and meetings that celebrate Spain’s diversity — transforming concepts into seamless, memorable experiences that truly reflect our clients’ identity. Every project is built on collaboration, innovation, and the pursuit of distinction.

Essense by Spanish Heritage curates tailor-made journeys across Spain, revealing its most exclusive and authentic side. Designed for discerning travelers seeking connection, each itinerary blends culture, craftsmanship, and elegance — opening doors to private experiences and places where emotion and detail define every moment. We turn travel into a celebration of Spain’s character and timeless beauty.

MORE THAN A BRAND

People

Paco Merino

Founder

Driven by a deep connection to Spain, Paco is inspired by its culture, traditions and landscapes — the essence behind Spanish Heritage. He believes unforgettable events are shaped by soul, intention and a true respect for place. His superpower is intuition: understanding people and destinations, and turning that into meaningful experiences. When he needs fresh ideas, he returns to the basics — a conversation, a shared table, and bringing people together.

Sara Merino

President

Sara thrives on the excitement of a new project, that first spark where ideas begin to take shape. Sevilla inspires her most — a timeless blend of tradition, character and vibrancy. She believes unforgettable events come from the sum of perfectly crafted details. Her superpower is determination: turning vision into reality. When she needs fresh inspiration, she finds it in travel and new perspectives.

Victor Cañizares

CEO

Víctor is driven by seeing ideas come to life through teamwork and shared success. Barcelona inspires him most — a city where creativity, culture and global energy meet. He believes unforgettable events connect people through meaningful moments and flawless execution. His superpower is vision: seeing the bigger picture while empowering his team. When he needs inspiration, he turns to dialogue and collaboration.

Elisabeth Martínez

General Director

Elisabeth finds inspiration in laughter, client satisfaction, and the vibrant culture of Spain. Her superpower is maintaining composure under pressure while leading her team with patience. She believes unforgettable events stem from meticulous attention to detail and service excellence. For creative sparks, she turns to cinema, which highlights the unique narrative of each project.

We care

At Spanish Heritage, responsibility is an integral part of our standard of excellence.
At Spanish Heritage, responsibility is an integral part of our standard of excellence. We integrate responsible practices into the way we design and deliver our programs, from partner selection to the optimisation of logistics and resource management. Our approach values local expertise, respects the cultural identity of each destination and seeks to create experiences that make a positive contribution to the places in which we operate. Our certifications, management systems and industry affiliations support our ongoing commitment to quality, accountability and responsible business practices.

distintivo_ens_certificacion_MEDIA_RD311-2022

We Belong

Being part of Euromic — a global network of leading Destination Management Companies — reflects our commitment to excellence, trust and long-standing industry relationships.

Belonging to a selection of leading international and national associations further reinforces our dedication to quality, collaboration and integrity within the travel and events industry. Through these affiliations, we remain connected, inspired and aligned with the highest professional standards across Spain and beyond.

Stories